I came across this wonderfully innovative company, Heat-Free Hair Movement via Facebook. Upon clicking through their photos, I was enamored with the beautiful kinky curly extensions they offer and furthermore appreciated what they stand for. Many ladies are anti-weaves and extensions for various reasons, one of which was recently brought to my attention by several L4L readers. Some Black women dislike the idea of wearing extensions that either are of another ethnicity or mimic textures that “we” don’t naturally have. While this isn’t exactly my sentiment, it is a valid objection and Heat-Free Hair Movement is here to fill that void.
Like all of our Building Black Business features, Heat-Free Hair Movement is black owned. It’s owner, Ngozi Opara, is a hair care professional with nearly ten years of experience in the industry. I love that Ms. Opara is an advocate of using weaves as a styling option, but places priority on keeping the hair beneath the weave as healthy as possible. The entire purpose of Heat-Free Hair Movement is to alleviate the need for naturals to have to straighten the hair left out to blend naturally with the extensions, which can cause damage and even breakage. According to the website:
The Heat-Free Hair Movement is a protective style initiative created for naturals by naturals that features 100% virgin human hair lines exclusively created for natural hair textures. Ngozi says she is dedicated to encouraging natural women who use weaves as a protective styling choice to go Heat-Free!
I reached out to Ngozi to have a few questions answered, check out our Q & A below.
What was the motivation behind starting your company?
Ngozi: The Heat-Free Hair Movement was really inspired by my clients. Every day I have women come in and out of my hair studio for weaves and extensions and about 80& are natural. They see the benefits of having a weave in terms of protecting their hair but then they also want it to look natural so they ask for a natural part with some of their hair out. Once they leave, they look great but it is the upkeep of having to straighten your hair time and time again to blend with the installed hair that bothered me. Eventually I would have clients that had growth their hair down their backs by weaving it up but had severe heat-damage to the area that was left out. At my studio we are about hair health before hair style, so I felt something needed to be done for the women who enjoy the versatility of weaves as a protective style without damaging their hair.
Is your hair steam processed to achieve the texture or completely virgin?
I don’t have a direct answer but according to the information found on the website, Heat-Free Hair Movement hair extensions are 100% virgin.
Since the hair is so voluminous, how many ounces (bundles) would you recommend for a full sew in?
Ngozi: In general you only need two bundles for a full weave because our bundles are full (4 oz).
Although your primary target is natural women, as a relaxed girl, I would love the option to wear your extensions to enjoy a refreshing style change, similar to naturals straightening their hair for versatility. What tips would you have for relaxed women who desire to wear your product?
Ngozi: Heat-Free isn’t just for natural women, but the hair is exclusively for natural textures – meaning anyone can go heat-free but the textures will always be natural. I often encourage my relaxed clients to try some of the collections just to switch up their look or get a feel for what they would look like natural. For a relaxed girl who knows nothing about natural hair, I would say heat-free is an awesome way to learn about natural hair without being natural. It manipulates the same way our natural hair does and can be great for transitioning as well.
Do you install weaves yourself? If so, how can readers reach you?
Ngozi: If you are interested in getting your hair done by me, you can visit my studio’s website at www.nzohairstudios.com. I am located in Washington, DC but will eventually tour to different cities to do hair as well.
I am completely sold and may do just as Ngozi suggested and try their product just for a style switch up so I can rock the huge twist out styles I am so envious of on you gorgeous naturalistas! More information is available on the Heat-Free Hair Movement website, the extensions begin at $139. You can also ‘like’ Heat-Free Hair Movement on Facebook to stay abreast of the latest news and specials.